According to The Hollywood Reporter, professional hockey is riding a cultural wave. Romance novels like 'Heated Rivalry' have captured mainstream attention, boosting the sport's visibility and ratings. Now the NHL and PWHL face a crucial question: how do they convert this pop culture momentum into ticket sales? The challenge is real—can leagues keep fans who discovered hockey through spicy fiction interested enough to show up at arenas in person?

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton