Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
tech
Apple's facing mounting pressure from rising memory costs. In an interview with the Wall Street Journal, CEO Tim Cook acknowledged that component expenses have become 'unsustainable,' forcing the company to reconsider its price protection strategy. While Apple has worked to shield customers from supply chain increases, Cook signaled that strategy is ending—expect higher prices on upcoming iPhones and Macs as the memory shortage persists.
Source: https://www.theverge.com/tech/951948/apple-tim-cook-price...
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