Fendi's iconic Baguette bag is the centerpiece of a new, globally-assembled campaign. The luxury brand has brought together an eclectic roster: Sarah Jessica Parker, Jessica Alba, emerging television talents like Emma D'Arcy and Sophie Thatcher, and a roster of international K-pop ambassadors. It's a strategy that captures fashion's new reality—where prestige television, global pop music, and established Hollywood all converge around a single handbag.

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