Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises
entertainment
Asia's vertical content platforms are entering a new phase. According to Variety, the sector is shifting from short-form experimentation and microdramas toward larger franchise-based entertainment. Speaking at the Asia Pacific Online Summit this week, industry leaders said the next growth stage will be driven by franchise IP, not just by adding new subscribers—a sign that mobile-first vertical video is becoming a mature distribution channel with more ambitious storytelling ambitions.
Source: https://variety.com/2026/tv/news/vertical-content-franchi...
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