The Senate Judiciary Committee votes today on the NO FAKES Act — 'Nurture Originals, Foster Art, and Keep Entertainment Safe' — a bill that would give creators legal control over digital replicas of their voice and likeness. Music executives Lyor Cohen and Harvey Mason Jr. argue in Variety that the guardrail is overdue: as AI tools make deepfakes and synthetic performances increasingly convincing, creators risk losing control over their identity and intellectual property without explicit permission rights. If passed, the act could mark a significant shift in how the U.S. protects creator rights in an AI-driven entertainment landscape.

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