Streaming giant HBO Max is making an aggressive move for summer viewing dollars. According to Variety, the service is offering a 28-percent discount on yearly subscriptions for U.S. customers—applicable to both new sign-ups and returning subscribers. The timing is strategic, landing just ahead of House of Dragon's third season and before the company's planned merger with Paramount. It's yet another example of the streaming sector's relentless pursuit of subscriber growth through periodic price breaks.

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