Asia's entertainment industry is shifting gears. According to Variety's coverage of this week's APOS conference in Bali, executives are moving beyond chasing growth targets—they're now focused on building sustainable, scalable intellectual property and deeper audience connections. IP has become the new currency in the region, with studios prioritizing durable franchises over quick wins. The industry is also embracing artificial intelligence and sports integration as key pillars for the next era of content creation.

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