According to SaaStr, a Series B startup called Attention is turning one of sales teams' biggest blind spots into pipeline gold. Now at fifteen million dollars in annual recurring revenue, Attention helps sales teams extract insights from call recordings that most business-to-business companies ignore. Growing four to five times annually, with customers including Scale AI and Lovable, the company automates the analysis of sales conversations. Your best go-to-market data is already in those recorded calls. Most teams just aren't using it.

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