Spokeswoman sues company after it uses AI to make new ads featuring her

Spokeswoman Amber George discovered that Fred's Appliance had used AI to generate new ads featuring her—without permission. The company took her existing commercials and ran them through generative AI to create synthetic new spots. According to Boing Boing, George is now suing over the unauthorized use of her likeness. The case underscores a thorny question emerging with generative AI: who owns the rights to someone's image when a company can now replicate it from archived footage?

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton