‘Bigger than football’: Norway fans’ Viking row makes waves at World Cup

Norway's football fans have launched a viral Viking row that's sweeping across the entire country. The choreographed gesture—a pantomimed rowing motion—started in stadiums during World Cup matches and has spread everywhere: from Times Square to the Norwegian parliament, from fighter jet cockpits to care home residents in their nineties. Even Prince Sverre Magnus, third in line to the Norwegian throne, participated by rowing in an Oslo subway carriage. According to The Guardian, what began as fan enthusiasm has become something bigger than football—a moment of national unity that has captivated athletes, politicians, military pilots, and elderly residents alike.

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