According to The Verge, audio equipment maker Bose is launching its own record label and media company. The move raises eyebrows—corporate record labels have a poor track record, with most ventures into music by non-music companies ending in failure. But Bose is betting it can succeed where others haven't, positioning itself as a music-industry player similar to Red Bull, which successfully built a media empire. Whether Bose's audio expertise translates to music industry success remains to be seen.

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