World Cup Delivers Huge Viewership and Pop Culture Sizzle for Fox, Telemundo and Peacock

According to Variety, the FIFA World Cup's arrival in North America this year paid off big for its broadcasters. The outlet reports that the tournament delivered huge viewership and a jolt of pop-culture buzz for Fox, Telemundo, and Peacock, defying long-standing doubts about how well men's soccer would land with American sports fans. Variety notes the thirty-nine-day competition unfolded amid political polarization and a wave of nativism in the U.S., and collided directly with the country's America two-fifty celebrations — yet still broke through.

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