The Cannes Lions festival is underway on the French Riviera this week, and attendees are adapting to an unexpected challenge: a severe heatwave across France. According to The Hollywood Reporter's dispatch from the scene, the scorching heat hasn't slowed down the celebration. Rosé continues to flow, and personalities like Paris Hilton are keeping the atmosphere lively despite the sweltering conditions. A reminder that even extreme weather can't dampen one of the advertising world's biggest annual gatherings.

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