The Boston Globe published an unusual full-page advertisement this week—not selling anything, but celebrating. The Tartan Army, Scotland's famously spirited football supporters in their traditional kilts, visited Boston last week for their team's Euro twenty twenty-six matches in Foxborough. They left their mark in delightfully chaotic ways: traffic cones adorning statues, pubs running dry, and throngs of singing fans filling the streets. Rather than complain, the Globe responded with a premium full-page ad thanking the Tartan Army specifically for the laughter, the bagpipes, and the memories. It's a refreshing counterpoint to typical grumbling about rowdy visiting fans—Boston's newspaper saw joy instead.

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