Walmart is using its ownership of Vizio to turn streaming into shopping. The retail giant has launched two original series—"Join the Club" and "Backyard Escapes"—that feature products viewers can purchase, delivered directly to Vizio TV owners. According to Variety, Walmart hopes this content will drive purchases before customers visit a store or website, merging entertainment with direct commerce.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton