Eli Roth, Humphry Slocombe Partner on Ice Cream Flavor Brain Freeze to Promote ‘Ice Cream Man’ (EXCLUSIVE)

Horror director Eli Roth is partnering with Humphry Slocombe, a San Francisco ice cream company, to launch Brain Freeze, a limited-edition flavor inspired by his upcoming horror film Ice Cream Man. Per Variety, the flavor will help promote the film, which launches on August seventh through Roth's production company, The Horror Section. It's a fitting tie-in: an ice cream-themed horror movie gets its own ice cream flavor.

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