Meta is shaking up the smart glasses market. After three years of partnering with Ray-Ban, the company yesterday unveiled a new line of Meta-branded smart glasses in three distinct styles and seven colors. The move signals a strategic pivot toward more affordable options. According to The Verge, one style features a collaboration with influencer Kylie Jenner. By stepping away from Ray-Ban branding, Meta appears to be positioning these glasses as a more accessible entry point into its smart eyewear ecosystem.

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