Outdoor retailer REI, known for encouraging people to 'Opt Outside,' has become the punchline instead. According to Boing Boing, the company posted an Instagram ad for a Van Rysel bicycle using an AI-generated image that immediately failed basic bike anatomy. The image features handlebars sprouting directly from the bike seat, among other impossible features. The post went viral on social media, prompting questions about whether anyone actually reviewed it before sending.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton