According to Variety, a satirical video series called Kyle University has accumulated thirty million views by posing as a self-help program in the manosphere. Hosted by the mononymous Kyle—a tanned, sculpted figure—the videos spoof the aesthetic and messaging of manosphere influencers who coach men on masculinity and self-improvement. What viewers didn't initially realize: the entire series is a covert marketing campaign for an upcoming feature film. The project managed to go viral while obscuring its true purpose, turning parody into a sophisticated movie trailer campaign.

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