Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
business
Per The Guardian, British shoppers are defying summer expectations. While you might expect rising salad sales during a heatwave, Waitrose instead reports cottage pie up one hundred ten percent, South African red wine up sixty-eight percent—and winter comfort foods like chicken korma and chicken and ham gratin jumping sixty-seven and sixty-eight percent respectively. The trend, termed 'reverse comfort eating,' reflects Britons seeking the familiar amid climatic and political upheaval.
Source: https://www.theguardian.com/food/2026/jul/28/britons-shun...
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