How brands banned from the World Cup became the story

Across the World Cup, FIFA's effort to restrict certain brands has produced an ironic result, according to BBC News. The suppressed sponsors have become the story itself—unable to escape conversation precisely because they were told to. It's the Streisand effect in action: when you loudly announce something can't be seen, everyone looks for it. FIFA is learning that the surest way to make something visible is to insist it disappear.

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