The Chonkerton

‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

business

On Friday, Ben Cohen, co-founder of Ben & Jerry's, criticized the company's corporate owner for silencing the brand. Per the Guardian, his specific complaint centers on a new chocolate-covered ice-cream bar—while the chocolate coating remains thick, the ice cream itself is too fluffy, suggesting air was added to reduce costs. The Guardian reports that a boycott of Magnum brands could potentially force a sale of Ben & Jerry's.

Source: https://www.theguardian.com/business/2026/jul/31/ben-jerr...

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