‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

The surging popularity of 'proteinmaxxing'—a trend of consuming as much protein as possible—could have an unexpected consequence: higher prices for infant formula. Whey protein, a key ingredient in baby formula, is in growing demand as health professionals emphasize its benefits and more consumers adopt weight-loss drugs. Per The Guardian, experts warn this competition for whey supplies could drive up the cost of infant nutrition for families.

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