Apple raises prices because AI ate the RAM

Apple is raising prices across much of its product lineup, according to reporting by The Verge. The MacBook Neo jumps from five hundred ninety-nine dollars to six hundred ninety-nine dollars; the iPad Air from five hundred ninety-nine to seven hundred forty-nine; and the M3 Ultra Mac Studio from three thousand nine hundred ninety-nine to five thousand two hundred ninety-nine dollars. The reason cited: surging demand for RAM driven by generative AI. So the technology that promised to make computers smarter has instead made them significantly more expensive.

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