Instagram wants to monopolize your attention

Instagram is bringing its short-video strategy to the biggest screen in your home. This week, according to The Verge, the platform launched new features for its smart TV app, including vertical Reels — the same scrollable short-form video format from the mobile app. The app is currently available on Amazon Fire TV and Google TV. The move is part of Meta's strategy to drive engagement on televisions, effectively competing for your living room attention alongside traditional media.

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