Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+

Variety reports that Disney and TikTok have partnered on a content-sharing deal. TikTok creators in an opt-in program will produce short-form videos tied to Disney's major properties—Marvel, Pixar, Star Wars, and FX. The videos will be available on both platforms, as streaming services increasingly compete for attention in short-form video.

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