‘The Mummy’ Poster Ads Banned From London Underground After Advertising Watchdog Cites ‘Distressing’ Imagery

The U.K.'s Advertising Standards Authority has banned poster ads for Lee Cronin's "The Mummy" from the London Underground, ruling the outdoor imagery gave a realistic impression of a dead child. Variety reports the same watchdog cleared companion TV and streaming spots from the same campaign, meaning the ruling applies specifically to the out-of-home posters. The ASA said it investigated four issues raised across several complaints.

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