Ford's new 'Fathom' electric pickup truck will start at $28,000

Ford has unveiled the Fathom, an electric pickup truck starting at twenty-eight thousand dollars. CNBC reports it's the first vehicle to use Ford's Universal Electric Vehicle platform—the automaker's bet for turning profits on electric vehicles.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton