Red Lobster's Ultimate Endless Shrimp promotion described as a 'car crash' for the company, lawsuit says

According to CNBC, Red Lobster faces a lawsuit over its Ultimate Endless Shrimp promotion. Creditors describe the deal as a car crash, alleging that shrimp supplier Thai Union doubled down on an unsustainable campaign despite knowing the impact on the restaurant's finances. The promotion became emblematic of the financial troubles that led to Red Lobster's twenty twenty-four bankruptcy.

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