How To Build Your Own AI VP of Marketing: The Full Playbook From SaaStr AI 2026

According to SaaStr, at the SaaStr AI Annual conference, Chief AI Officer Amelia Lerutte demonstrated building an AI marketing tool live on stage in fifteen minutes. The tool, called "ten K," had previously run as SaaStr's own AI VP of Marketing for five months. After documenting what worked, Lerutte created a playbook others could use to build their own versions. Conference attendees built theirs on the spot.

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