Dear SaaStr: How Do You Build a Real Exit Strategy?

SaaStr explains that successful exits start with building the best product in a truly important market, because being number one naturally draws acquirer interest. The next step is to get noticed—media coverage, conference presence, and conversations with customers and partners help senior executives at big tech discover your startup. Then, for nine times out of ten, founders should cultivate relationships with senior leaders at potential acquirers, a process that can take years. Finally, once a company reaches ten million to twenty million dollars in annual recurring revenue, it should start taking calls from private‑equity firms, as those investors often begin reaching out at that scale. SaaStr emphasizes that these same practices also create a solid, sustainable business, not just a path to a sale.

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