If You Build It, Will They Come? On the Sperm Racing World Cup

The Paris Review takes a look at Sperm Racing, a Silicon Valley startup that has raised ten million dollars to turn sperm cells into a spectator sport. The company plans a World Cup with contestants from one hundred twenty-eight countries, using microfluidic chips to race the cells and computer-generated graphics to make the action watchable. It also sells boxer briefs and supplements, and some observers see the venture as a social media hype machine rather than a serious athletic endeavor.

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