The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows
entertainment
Streaming services have a confession: they're more into scripted romance than the real thing. New research from Ampere Analysis shows eighty-three percent of first-run romance commissions in early twenty twenty-six were scripted, not dating shows. Forty percent came from book adaptations, a trend that's been building since twenty twenty-five.
Source: https://variety.com/2026/tv/global/streamers-scripted-rom...
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