European Heatwave Fires Up the Box Office as Audiences Seek Indoor Activities, Air Conditioning

A scorching heatwave swept across the UK last week, pushing temperatures near one hundred degrees Fahrenheit and marking the hottest June on record. Schools shuttered early to escape the heat, but one industry saw an unexpected boom: cinemas. According to Variety, multiplexes across the country reported packed afternoon screenings—normally quiet slots filling with families seeking refuge in air-conditioned theaters. What started as a cooling strategy turned into a box office windfall.

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