The 3 New Pricing Models in B2B. Pick One, Because The Old One (Just Seats) Really is Dying

The traditional B2B software model of charging per user seat is failing, according to SaaStr. The publication reports that years of price hikes and the rise of AI are pushing chief information officers to cut traditional licenses to fund AI token costs. As a result, vendors are shifting toward new models, including consumption-based pricing and outcome-based billing, where customers pay for specific business results rather than headcount.

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