The Monthly Brand Engine: How Monaco Manufactured a New Viral Moment Every 30 Days

At SaaStr A-I twenty twenty-six, Sam Blond, C-E-O of Monaco and ex-Chief Revenue Officer of Brex, shared Monaco's playbook for systematic viral marketing. Rather than waiting for occasional viral hits, they engineered a repeatable engine: roughly one major marketing moment every month. The insight: A-I in go-to-market strategy frees up time. Monaco's response isn't to rest—it's to accelerate the cadence of campaigns and make viral moments a scheduled production. Great marketing, according to Lemkin, is a sequence. A-I just makes that sequence much faster.

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