AWS puts $1 billion into new AI unit to embed engineers with customers, joining growing wave

Amazon Web Services announced one billion dollars in funding for a new unit of forward-deployed engineers—specialists who will work directly with customers to design and implement AI solutions. The goal is to build self-sufficient teams and leave behind new capabilities within weeks. The initiative signals a shift in how cloud providers compete, moving beyond infrastructure sales toward hands-on service delivery embedded directly in customer operations.

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