Branded fruit: How produce got “Honeycrisp-ified"

Planet Money reports that the produce aisle is now full of branded, trademarked fruits and vegetables, from Honeycrisp apples to Cotton Candy grapes, and the trend has reached tomatoes with names like Sugar Bombs and Flavor Bombs. The show heads to New Jersey to taste Rutgers University's new Scarlet Sunrise grape tomato and speaks with its inventors about how such produce is created. They also talk to a Cornell agricultural economist about whether this branding boom is hitting market saturation.

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