LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: ‘We’re Very Much on Offense’

CNBC president KC Sullivan is mapping out the network's digital future. Following the Versant Media spinoff, Sullivan tells Variety that CNBC is shifting from linear cable to multiplatform digital strategy. In a conversation last week at the Cannes Lions festival, Sullivan was direct about the strategy: 'We're very much on offense.' It's a significant pivot for the legacy financial news brand as it adapts to how audiences now consume news.

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