Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE)

According to Variety, a Malaysian science-fiction film called 'Mimpi Kita: Castle in the Air' is taking an audience-driven approach to distribution. Rather than relying solely on traditional sales agents, the filmmakers gathered audience data in advance to inform their distribution strategy. The film is premiering at the Bucheon International Fantastic Film Festival in Korea.

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