According to Jason Lemkin at SaaStr, one of the most common organizational mistakes in B two B SaaS is straightforward to make: putting marketing under sales. While it seems logical at first—both functions own revenue responsibility—it's usually wrong. Sales and marketing, despite their shared goals, operate on different timescales and strategies. When marketing reports into sales, the broader work of positioning, brand-building, and market education often gets subsumed by short-term quota pressure. The best-performing SaaS companies keep these functions separate, letting each excel in its own domain while working together as peers.

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