How Pathé’s ‘De Gaulle’ Fought Its Way Back at the French Box Office With a Push from YouTuber Inoxtag That Lured Younger Crowds

According to Variety, Pathé's historical epic 'De Gaulle: Résistance'—a two-part film about French resistance leader Charles de Gaulle's rise—has bounced back to the top of the French box office after a rocky start. The film's recovery has been fueled by strong word-of-mouth, an influx of younger viewers, and an unlikely champion: YouTuber Inoxtag, whose endorsement drew Gen Z audiences into theaters. A summer heatwave provided an additional boost, sending crowds to air-conditioned cinemas.

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