Award-Winning Independent Factual Producer Proper Content Shutters Citing Market Conditions: ‘There Simply Isn’t the Commissioning Risk’

Proper Content, an award-winning independent factual producer, is shutting down. According to Variety, founder David DeHaney, who established the company in twenty sixteen, announced the decision to cease trading and appoint an administrator. He cited challenging market conditions and what he describes as insufficient commissioning risk — the market simply isn't offering independent producers the opportunities they need to thrive.

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