Bad Bunny, ‘Despacito’ and the End of English as Pop’s Global Currency: Manuel Abud on Latin Music’s Transformation

For decades, cracking the international music scene meant one thing for Latin artists: record in English. But that logic is shifting. At Taiwan's Golden Melody Festival, Latin Recording Academy CEO Manuel Abud explained how artists like Bad Bunny and songs like 'Despacito' have proven English is no longer pop's global currency. The transformation reflects a broader rebalancing in international music, where regional-language content can now drive global success. According to Variety.

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