Vercel Took a 10-Person SDR Team Down to 1. The Whole Thing Costs $5,000 a Year. With Vercel’s COO Jeanne DeWitt Grosser.

According to SaaStr, Vercel has replaced its ten-person sales development team with AI agents, cutting the function down to a single human operator. The entire automation suite costs five thousand dollars a year to run—a fraction of what a traditional SDR team would cost. Jeanne DeWitt Grosser, Vercel's Chief Operating Officer, built the system after joining from Stripe, where she spent a decade in go-to-market. The move reflects a growing trend of AI automation displacing white-collar sales roles in SaaS—though it raises questions about the future of entry-level sales careers in tech.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton