Music Industry Moves: Warner Teams Up With Sickamore’s Three Times Louder, Laila to Be Partnership’s ‘Flagship Artist’

Warner Records is backing a new creative venture called Three Times Louder, led by music executive Sickamore. The imprint will continue its partnership with SoundCloud while Sickamore maintains his role at Cactus Jack Management, where he co-manages artist Don Toliver alongside Travis Scott. Brooklyn-based alternative R&B artist Laila will be the partnership's flagship artist, according to Variety.

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