The politics of feeling: why did ‘boring’ prime minister Keir Starmer provoke such visceral reactions?

According to academic analysis in The Conversation, modern politics increasingly runs on emotion rather than ideology. UK Prime Minister Keir Starmer provides a telling example: despite his reputation for caution and being branded 'boring,' he's sparked surprisingly visceral reactions from the public. Professor Ben Anderson of Durham University argues that in the post-two-thousand-eight climate, what matters isn't your policy platform—it's how you make people feel.

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