Google Cloud’s VP of Growth on Building an AI-Native Marketing Team: 8 Takeaways from SaaStr AI 2026

At SaaStr AI 2026, Google Cloud's VP of Global Demand and Growth, Sarah Kennedy Ellis, shared her playbook for building an AI-native marketing team. Ellis brings serious credentials — she ran marketing at Marketo before it sold to Adobe for four point seven-five billion dollars, and later led Adobe's enterprise software marketing. According to SaaStr, her session delivered eight key takeaways on restructuring marketing operations for the AI era. As platform shifts reshape how enterprise companies go to market, Ellis's insights signal that even established tech giants are rethinking their marketing from the ground up.

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