Versant Extends Golf Game With Plans to Acquire Full Swing for $530 Million

According to Variety, Versant Media is acquiring Full Swing, a golf simulation platform, for five hundred thirty million dollars. The deal marks Versant's entry into sports technology, part of a broader trend where traditional media companies are diversifying beyond content: the New York Times has expanded into games, Disney into theme parks, and now Versant into golf. Full Swing's technology serves customers, coaches, and athletes through golf simulations.

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