‘Demon Slayer’ Producer Aniplex Unveils Global Strategy Under New Chief Nishimoto Shu: ‘It Is Important to Preserve the Essence of Japanese Creativity’ (EXCLUSIVE)

According to Variety, anime has shifted from cultural niche to pop culture's center—and Aniplex, the studio behind 'Demon Slayer,' is moving to capitalize. The company appointed Nishimoto Shu as president earlier this year to lead a global expansion strategy. While deepening its international foothold, Aniplex emphasizes a key principle: preserving the essence of Japanese creativity. The move signals confidence that audiences worldwide are hungry for authentically Japanese storytelling at greater scale.

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